Projects

Building Sign-up Momentum to Convert More Users to Payment

UI/UX Design · Competitive analysis · User flows · Content strategy
I redesigned a healthtech sign-up flow, consolidating fragmented paths into one personalized, momentum-driven experience.

A Visual-First Redesign of a Product Marketing Site

Client Management · Information Architecture · Visual Storytelling · Web Design
I redesigned a marketing website for a new client product, shaping a visual story from scratch through scrappy iterations.

Alleviating Loneliness in Older Adults

Case Study · User Interviews · User Testing · Design System
I designed an events-finding mobile app to help older adults who are experiencing loneliness.

Conducting a Heuristic Evaluation for UPS's Mobile App

Heuristic Evaluation · Stakeholder Management · User Interface
We evaluated UPS's iOS app against Nielsen's usability principles, then redesigned flows based on our recommendations.

Developing a Brand for an Older User Base

Brand Development · Responsive Web Design · Marketing Strategy
I created a brand identity from scratch to market an events-finding app for older adults.

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